Thom Tillis’ Twitter Tussles: A Strategic Analysis

Thom Tillis is the Speaker of the North Carolina House of Representatives. He’s a Republican running for Kay Hagan’s Senate seat. And he takes Twitter very, very personally. While Hagan’s campaign feed sticks largely to the processed views of her press operation, Tillis uses Twitter to mix it up with his critics. His tweets are a lot more fun to read. But are they strategically sound?

 

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